Kawaii Crush Initial Concept Sketch

Kawaii Crush Initial Concept Sketch

Original concept sketches of the Kawaii Crush dolls. Simpler, chunkier forms!

Kawaii Crush World Sketch

Kawaii Crush World Sketch

Loose concept sketch depicting how I envisioned the world to look. Bustling and alive with happiness!

Kawaii Crush Refined Doll Sketches!

Kawaii Crush Refined Doll Sketches!

Incorporated feedback from the team of aging up the styling. From left to right: Owlena Hoot Hoot <3 Amanda Panda Pop <3 Katie Cat Meow Meow <3 Sunny Bunny Hop Hop

Sunny Bunny Hop Hop Character specs

Sunny Bunny Hop Hop Character specs

Turnarounds, color specs, reference images for sculpt

Kawaii Crush Final Samples

Kawaii Crush Final Samples

Each doll came with their very own pet friend and 5 dress up accessories to create 2 unique looks! Adorable fashion play in a Kawaii way... Initial concept sketch of the dolls were done by me, accessories and follow through to production for entire assortment was done by Cyanne Backley!

Kawaii Crush BFF pack

Kawaii Crush BFF pack

Concept Rendering for the BFF multi pack that came with 2 inseparable best friends and over 20 accessories to play out the fun slumber party theme!

Kawaii Crush BFF pack specs

Kawaii Crush BFF pack specs

Snapshot of the specs! Hairstyle turns, color specs, soft goods pattern designs for the adorable PB & J sleeping bags!

Kawaii Crush Boey Zoey Fru Fru

Kawaii Crush Boey Zoey Fru Fru

Concept sketch, rendering, turns and color specs done by me and the sculpt was done by Steve Varner Studios.

Kawaii Crush Hyper Happy Mall

Kawaii Crush Hyper Happy Mall

Concept, initial styling, accessories and doll was done by me and the final rendering of the Mall was done by Nick Berry.

Kawaii Crush Hyper Happy Mall specs

Kawaii Crush Hyper Happy Mall specs

Turns of the mall, color specs broken down according to how the set was going to be tooled for production, accessory color specs and so much more!

Kawaii Crush Playset Doll specs

Kawaii Crush Playset Doll specs

The idea behind the doll that came with the mall was that she worked at the various shops therefore she needed to have 3 unique uniforms for the shoe shop, pet shop and burger joint! Outfit designs on these dolls were so fun!

Kawaii Crush Web content overlays

Kawaii Crush Web content overlays

Webisode animation character overlays to get everyone on model.

Kawaii Crush Web content overlays

Kawaii Crush Web content overlays

Overlays and comments to get the background of the webisode more on brand.

Zoobles Styling Exploration

Zoobles Styling Exploration

Traditional pencil sketches of early Zoobles transforming characters

Zoobles Character Designs

Zoobles Character Designs

Zooble and Happitat designs

Zoobles Happitat specs

Zoobles Happitat specs

Turns and specs for how the Happitats should look and work.

Zoobles Family Collection

Zoobles Family Collection

One of my favorite segments from Zoobles where each character was decorated to wear clothes and their Happitats looked more like domestic homes!

Zoobles Family Day Happitat turns

Zoobles Family Day Happitat turns

Turns, sculpt overlays, and color specs.

Zoobles Princess Segment

Zoobles Princess Segment

In this special assortment each Zooble came with a magical tiny princess! This page features the character styling sketch, color exploration, concept delivery and an image of the final product.

Zoobles Princess and the Frog

Zoobles Princess and the Frog

What happens when a princess kisses a frog? Prince charming pops out of the Zooble and everyone can happily enjoy a picnic! This page shows the concept sketch, turns, color specs and an image of the final product.

Kawaii Crush BFF pack

Concept Rendering for the BFF multi pack that came with 2 inseparable best friends and over 20 accessories to play out the fun slumber party theme!